As announced last month, Google AdWords has been rebranded to Google Ads:
Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2 pic.twitter.com/V6KB0xoRJg
— Google Ads (@GoogleAds) 24. Juli 2018
Introducing the Google Ads Profiler
We have also changed the name of our Google AdWords Profiler to Google Ads Profiler. Analyzing the Google Ads campaigns of your competitors can help you to greatly improve your own Google Ads campaigns: