Discussion: Google updates and SERP changes – January 2018

In an online forum, webmasters discuss the ranking changes on Google in January 2018. It seems that Google is making major changes to the algorithm:

“Google insights all positive, Users up 25.84%, New Users up 27.15%, Sessions up 29.89%, Session duration up 17.74%, Bounce Rate down 13.81%, Pages/session up 5.96%….yet very few buyers with this new traffic. Total chaff traffic.

All these changes while nothing on the site has changed at all in months. This is all Google flux…not related to any actual new audience.”

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Tom Cassy

Tom Cassy is the CEO of SEOprofiler. He blogs about search engine optimization and website marketing topics at “http://blog.seoprofiler.com”.