On-site ranking factors are the elements on your website that influence the position of your website on search engines:

• The text and the keywords that you use on your web pages.
  
• The elements that you use on your web pages.
  
• The number of web pages on your website.
• The links on your web pages to other pages of your site.
• The links on your web pages to other websites.
• The navigational structure of your website.
• The robots.txt of your site.
• The HTML code of your web pages.

All of these factors can influence the position of your website on Google. Fortunately, it is relatively easy to change these elements.

Off-site optimization ranking factors are the ranking factors that are largely beyond your control:

• The number of backlinks that point to your website.
• The quality of the backlinks that point to your website.
• How often your website is mentioned on social media sites.
• The number of Likes, Google +1 clicks, etc.
  

Search engines use both on-site factors and off-size factors to determine the position of a web page on the search result page.

Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.

Depending on the keywords for which you optimize your website, you can achieve good results with both methods.

You will get the best results, however, if you combine both methods. Optimized on-site factors make it easy for search engines to list your website for the right keywords.

Improved off-site factors show search engines that other people also find your website relevant to a particular topic.

Finding the perfect balance can be a difficult task. That’s why we developed the Top 10 Optimizer in SEOprofiler. The Top 10 Optimizer analyzes all important elements and it shows you the elements that can be improved.

The optimizer considers all on-page factors, backlinks and social factors. Use the Top 10 Optimizer in SEOprofiler and your website
will get the rankings that it deserves.