Choose the schema code that you add to your web pages wisely. On Twitter, a website owner reported that the visibility of her website on Google increased after adding FAQ schema to her web pages. The number of visitors decreased because people got the required information on Google’s result page:
The unintended consequence of adding FAQ schema. It looks so pretty in the SERP… but where did all our traffic go? ?
#seo #structureddata #schema #google pic.twitter.com/yy93nGo6m8— Lily Ray (@lilyraynyc) June 13, 2019
Google’s John Mueller commented that you should do things deliberately, nut just because they are possible:
Do things deliberately – don't just do them because they're possible. (Also: it's good to experiment and see where your assumptions are right or wrong :))
— ? John ? (@JohnMu) June 13, 2019
Use the right schema code
Only use schema code on your web pages if it has a positive influence on your website traffic. The rich results creator tool in SEOprofiler helps you to create code that has a positive influence:
