The unintended consequence of adding FAQ schema. It looks so pretty in the SERP… but where did all our traffic go? ?
#seo #structureddata #schema #google pic.twitter.com/yy93nGo6m8— Lily Ray (@lilyraynyc) June 13, 2019
Google’s John Mueller commented that you should do things deliberately, nut just because they are possible:
Do things deliberately – don't just do them because they're possible. (Also: it's good to experiment and see where your assumptions are right or wrong :))— ? John ? (@JohnMu) June 13, 2019
Use the right schema code
Only use schema code on your web pages if it has a positive influence on your website traffic. The rich results creator tool in SEOprofiler helps you to create code that has a positive influence: