Most businesses want quick and easy solutions to their problems. They want high rankings on Google and they want them now.
That’s why there are so many companies that offer seemingly quick and easy ways to get listed on Google’s first result page. What do they cost? Can your business afford them?
Four quick and easy ways to get your website on Google
There are many different tools and services that promise a fast track to Google’s search results. Here are the most popular offerings:
Buy
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Matt Cutts, head of Google’s web spam team, announced on Twitter that Google took action against several thousand link networks:
In addition to mattcutts.com/blog/what-to-e… it’s safe to assume webspam will continue to tackle link networks that violate our guidelines as well.— Matt Cutts (@mattcutts) 15. Mai 2013
In fact, we took action on several thousand linksellers in a paid-link-that-passes-PageRank network earlier today.— Matt Cutts (@mattcutts) 15. Mai 2013
It’s hard
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Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?
1. There will be more Penguin updates
Google is going to launch the next generation of the Penguin algorithm within the next few weeks. The Penguin 2.0 update will go
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Do you sometimes get search results that are unexpected and hard to explain? The reason
for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages.
Elements that Google considers spam
Last year, Google has been granted a patent that describes things that Google might do when they discover web pages that try to spam Google with manipulated page content.
Google mentions the following spam methods in
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Some days ago, Mozilla.org received a notification message from Google:
“Google has detected user-generated spam on your site. Typically, this kind of spam is found on forum pages, guestbook pages, or in user profiles. As a result, Google has applied a manual spam action to your site.”
Mozilla.org develops the popular Firefox web browser, the email client Thunderbird and other open source products. They get thousands of natural backlinks and they do not have to involve in shady search engine
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In an online video, Google’s Matt Cutts answered the question of another
Googler, John Mueller. If your website has an archive of hundreds of
thousands of pages, should you add these pages at once or in stages?
Matt Cutts’ answer: it depends
Matt Cutts said that Google can handle both methods. If a website releases hundreds of thousands websites overnight, however, it is very likely that the website will be reviewed manually by Google’s spam team.
He recommends that websites
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A new search engine tries to challenge Google. It doesn’t rely on
backlinks and it actually delivers good results. Could this be a real
alternative to Google? How can you make sure that your website will be
found in this search engine?
What’s the name of the new search engine?
The name of the new search engine
is Samuru.com. It
was developed by Stremor, the company of Brandon Wirtz. Brandon Wirtz
previously tested many different ways to game Google for fun and
profit. As he worked
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We have added 13 new regions to the Top 10 Optimizer and the ranking monitor in SEOprofiler. SEOprofiler now supports 78 different regions and languages.
The international SEO software tool
SEOprofiler helps you to get your website to the top of the search results in many countries all over the world. If you haven’t done it yet, get your SEOprofiler account now. You can get full access to all SEOprofiler tools for just $1 (this offer is available once per customer):
Try all SEOprofiler
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Co-citation and co-occurrence are important factors that influence the position of your web pages inGoogle’s search results. The environment in which the links to your
website can be found have a big impact on the value of the links.
1. Co-occurrence: the words on the linking pages influence your rankings
Even if the link to your website
does not include your targeted keyword, your web page can get a ranking
boost for that keyword. The link just has to come from a page that is
related
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We have just released a great new feature: starting today, you can offer your clients web-based SEO reports in your company design. The reports have no reference to SEOprofiler and you can customize them with your own colors and your own logo:
Make your clients happy
If you offer SEO services to clients, the new web-based reports are a great addition that will make your life as an SEO easier. You can offer your clients in-depth ranking reports, link management reports and website audit
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Andre Weyher, a
former member of Google’s web spam team, has given an interview in which he reveals several things that
can be useful if you want to improve your search engine optimization
campaign.
1. Relevance is the new PageRank
We’ve said it before in our
newsletter: do not focus on the PageRank of a web page. The PageRank
that is displayed in Google’s toolbar is not the PageRank that Google
actually uses in the algorithm. In addition, Google now uses other
factors to determine
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In a video on YouTube, Google’s Matt Cutts explains what will happen if a website that gets penalized for selling links contains a link to your site:
Matt Cutts says that the Google toolbar PageRank of website that sell links will be downgraded by up to 50%. In addition, the penalized website won’t be able to pass PageRank to other sites. That means that websites that are linked by the penalized website will no longer benefit from those links.
This does not mean that buying links is safe.
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