Category: Search Engine Optimization
Happy Holidays!
We appreciate your business and wish you well in this trying time. As we all need some humor and fun: Read the full article…
Loading time, your web pages, your search engine rankings, and your bottom line
Google likes fast web pages. According to Google’s John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google’s ranking algorithm. Fast web pages are important Google...
Google: you cannot force a HTTP/2 crawl for your website
Google’s John Mueller said on Twitter that you cannot force a HTTP/2 crawl for your website. There is also no ranking advantage if Google’s crawls your website that way. AFAIK we don't manually pick...
Google rankings: What’s the difference between discovering, evaluating and indexing?
If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What’s the difference between these steps and how can you facilitate the process? 1. Web...
How to migrate your website to a new URL structure
Sometimes, it can be necessary to change the URLs of your existing pages. For example, URLs might change from HTTP to HTTPS. It can also be that your domain name changes from old.com to...
Google: we have a strict separation between paid and organic in search
Google’s John Mueller confirmed on Twitter that Google has a strict separation between paid and organic in search. I think you've just shown that PPC influences SEO Twitter :-), but … for Google, on...
Google makes no difference between B2B and B2C websites
Google’s John Mueller said on Twitter that Google makes no difference between B2B (business to business) and B2C (business to consumer) websites. For Google, web pages are web pages and they can rank for...
Google ignores capitalization in HTML tag attributes
Google’s John Mueller said on Twitter that Google ignores capitalization in HTML tag attributes. For example, some frameworks show a warning if the hrefLang is written in lowercase: hreflang. Google does not care about...
Google clarifies passage indexing
In last weeks announcement, Google said that they are now able to index individual passages from web pages. Although Google called it ‘passage indexing’, it does not mean that Google indexes individual passages. Google...
Google: indexed content must be in the HTML code
Google’s John Mueller said on Twitter that Google will index content and links if it is in the rendered HTML code of the page. That means that content and links won’t be indexed if...
Google: starting March 2021, it’s mobile-only
Google’s John Mueller has confirmed that, starting March 2021, Google will only use mobile crawlers to index web pages. Instead of ‘mobile first’ indexing, it should be called ‘mobile only’ indexing: It has to...