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  • During the last few weeks, Google sent many webmaster notification messages about unnatural links. If you have received such a message, here’s what you have to do to make sure that your website doesn’t get penalized.

    unnatural links

    What is this Google unnatural links message?

    Google has sent the following message to many webmasters:

    "Dear site owner or webmaster of

    We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

    Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

    We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

    If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

    If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

    Google Search Quality Team"

    What will happen when you get such a message?

    Webmasters who received such a message observed that many sites were penalized 3-4 weeks after the message. The penalty is for the keywords that are included in the unnatural links.

    If most of the links that point to the website are unnatural links then the whole website might be penalized.

    What are unnatural links?

    There are several backlink types that Google finds unnatural:

    1. Public backlink networks: Google doesn’t like fully automated or paid backlink networks. If you participate in a backlink network that can be joined by anyone (even for a fee) then it is very likely that Google has already penalized the network or that the network is a target for the near future.

      If you can find the backlink network, Google’s engineers can find it, too.

    2. Private backlink networks: some SEO agencies have private backlink networks. Google probably has the technology to detect these networks without creating accounts.

    3. Paid sidebar links: if your website has too many backlinks from the sidebars of other websites, Google might find them unnatural.

    4. Over-optimized anchor text: if the links to your website all use exactly the same anchor text, it is likely that Google might reconsider the rankings of the linked pages.

    5. Fake forum and social media links: some tools create fake forum and social media site accounts to get backlinks to your website. Chances are that Google can detect that type of link.

    What should you do?

    If you used one of the methods above to get backlinks to your website, try to get rid of these links as quickly as possible.

    The formula to high rankings on Google is very easy:

    Good content + good backlinks + no spam = high rankings

    Optimize the content of your web pages to make sure that Google and other search engines know what your website is about. Then get good backlinks to show search engines that your website can be trusted.

    Only fools rush in

    Google has become more aggressive regarding spammy backlinks. In the past, a website might get high rankings for several months until Google detected the site. Now it seems that the it takes a maximum of 3 months until Google detects the spammers.

    Do not fall for SEO solutions that promise quick and easy backlinks. It doesn’t make sense to get high rankings for 2-3 months just to get penalized after that time. If you are serious about your business, you have to use strategies that deliver high rankings that will stay, even if it takes longer to get these rankings in the short term.

    Create your free SEOprofiler account now!

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    It seems that Google is becoming more aggressive when it comes to unnatural links. In an online discussion, Google’s John Mueller gave the following advice:

    “Regarding the age of the unnatural links, I’d work to have them all removed, regardless of the age. For instance, in the general case where a site has been buying links for 2 years, it would be a good idea to go back that far. […]

    If you’re serious about your site’s standing in our search results, then I’d strongly advise not to try to wait the penalty out. These are generally not issues that expire after a few days, they can affect your site’s standing for quite some time.”

    Unnatural links are very risky. If you use one of the following methods to get backlinks to your website, you should reconsider your strategy:

    • Paid links
    • Links from paid blog networks
    • Tools that blast your website URL to hundreds of social media and forum sites

    These links might have helped you in the past but it is becoming very risky to use these techniques. If you want rankings that last, better use safe SEO methods that Google does not find offensive.

    SEOprofiler offers many different tools that help you to improve the backlinks of your website. All tools in SEOprofiler are so-called white-hat SEO tools that play by the rules of the search engines.

    If you’re serious about your website, you shouldn’t try to cheat search engines. Use SEOprofiler and show search engines that your website can be trusted.

    Create your free SEOprofiler account now!

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

    As explained in our previous blog entry, another large blog link network was penalized by Google last week. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?

    Link diversity is the key to rankings that last

    People who use automated tools to get backlinks to their websites create backlink profiles with a particular pattern. It is relatively easy to detect these pattern.

    For example, if you participated in these blog networks or if you use tools that automatically submit your link to forums and social media sites, then it is easy to find out that these links are unnatural.

    If your web site has a good backlink profile, your website won’t be affected by algorithm changes.

    What is a good backlink profile?

    Link building is more than getting a few nofollow backlinks from good websites. It’s about networking. A good backlink profile shows search engines that your website is liked by many different people. That means that your website should also have links from many different website types.

    How to check the backlink profile of your website

    You can check the backlink profile of any website with the backlink intelligence tools in SEOprofiler. For example, you can quickly see which website types link to a site:

    backlink diversity

    You will quickly see if the majority of the links comes from blogs, forums, press release sites, directories, etc. You will also see which anchor texts are used to link to the site:

    anchor text profile

    Geo variation and different top level domains also contribute to the diversity of a backlink profile. This information is also available in the reports:

    link countries

    In addition, you will get further information about the backlinks: are the links nofollowed, are they image or text links, what is the ratio of same site/external links on the linking sites, which keywords are used on the linking sites etc.

    Having a diversified backlink profile is very important if you want to make sure that your Google rankings will last. Do not put all of your eggs in one basket. Analyze your backlinks now and check the backlink profile of your website.

    Create your free SEOprofiler account now!

    Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

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