Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links.

Google’s Panda 3.3 update

Google announced the following: “Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”

This sounds similar to the Panda update that Google released in January. That update was described as a ‘data refresh’. That means that Google probably didn’t add new ranking signals.

New backlink evaluation

Google’s announcement about the new backlink evaluation leaves much room for speculation:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.”

Google does not go into more detail and it’s hard to tell what the exact method of link analysis that they used for several years is. It’s likely that they turned off a method that is abused by many spammers.

Many more minor changes

In addition to the Panda update and the new evaluation of backlinks, Google announced many more minor changes: more coverage for related searches, a tweak to the categorizer for expanded sitelinks, less duplication in expanded sitelinks, more accurate detection of official pages, improved local results and more.

What does this mean to the rankings of your web pages?

Google is working hard on eliminating spam from the result pages. If you use spammy techniques to promote your website, chances are that your rankings will drop.

The backlink evaluation change indicates that Google found a way to deal with manipulated backlinks. If you participate in automated linking schemes, your website might get into trouble.

Get lasting results with high quality backlinks

If you want to get lasting results on Google, you have to use so-called white-hat search engine optimization methods that play by the rules. The tools in SEOprofiler only use white-hat SEO methods that make sure that your website gets lasting results:

Do not use automated linking systems but try to get high quality backlinks to your website. The tools in SEOprofiler help you to get these high quality backlinks.

Create your SEOprofiler account now

If you haven’t done it yet, create your free SEOprofiler account now and see for yourself.

Create your free SEOprofiler account now!

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

Search engine optimization is important for websites all over the world. It’s no wonder that SEOprofiler is also used by businesses around the globe. Here are the latest stats:

34.9% of our customers come from the United States, 15.3% are from Great Britain, 4.5% are from Germany, followed by Australia, Canada, the Netherlands and India:

International SEO

SEOprofiler is an international SEO tool that can help you to get high rankings in many countries. For example, you get keyword suggestions in 14 different languages.

The website optimization tools in SEOprofiler work with 62 worldwide regions. The competitive intelligence tools for backlinks, rankings and Google AdWords support many international regions.

If you haven’t done it yet, create your free SEOprofiler account now and see for yourself.

Create your free SEOprofiler account now!

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google’s search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.

There are four things that you can do to make sure that your website gets a natural backlink profile:

Step 1: create a linkworthy website

Step 2: solve other people’s problems

Step 3: get links to different pages of your website and vary your link texts

Step 4: avoid automated backlink systems

A natural backlink profile is important if you want to get high rankings on Google and other search engines. To get lasting results, create interesting and linkworthy web pages and optimize the content of these pages for search engines.

Check the backlinks of our website now:

Enter a domain name to get a quick overview of the backlinks and rankings of the website:

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk.

Google has several ways to detect paid links:

1. Your competitors can send spam reports

2. Google’s manual spam fighters can find the links

3. Google’s algorithm can detect the links

It is difficult and time-consuming to get good backlinks to your website. That’s why backlinks play such an important role in Google’s ranking algorithm.

Fully automated link systems are risky

Some websites promise quick solutions with fully automated link building systems. These link building systems have been created to game Google’s algorithm and that’s why Google will downrank your website as soon as they find out that your website participates in such a link system. It’s better to avoid fully automated link building systems.

Real backlinks lead to lasting results

If you want to get lasting results, it is better to use SEO tools that play by the rules. SEOprofiler offers several link building tools that help you to improve the backlink structure of your website:

In addition the the link building tools, SEOprofiler also offers a sophisticated backlink manager that helps you to manage your backlinks quickly and easily.

Check the backlinks of any website:

Enter a domain name to get a quick overview of the backlinks and rankings of the website:

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

Finding new websites that could link to your website is a tedious task. That’s why the weekly backlink opportunties that SEOprofiler generates for you are so popular.

Quickly judge the quality of a link

Starting today, the opportunities now include the Link Influence Rank (LIS) and the Google Page Rank of the suggested pages:

The two new columns help you to judge the quality of a link more quickly:

• Link Influence Score: The Link Influence Score is a metric of SEOprofiler to determine the trust level of websites. The higher the Link Influence Score, the more likely it is that a link from the site will have a positive effect on the search engine rankings of your website.

  The Link Influence Score is calculated based on the quality and the number of links that point to a website. It ranges from ranges from 0-100%

• Google Page Rank: The Page Rank is a popularity number created by Google that measures the quantity and quality of inbound links. PageRank is a logarithmic scale. A PageRank of PR5 is several magnitudes greater than a PR4. The Page Rank numbers that Google publishes aren’t necessarily the Page Rank numbers that Google uses internally.

When you find a good link, just click the “Add to LM” button in the list to add the site to the link manager in SEOprofiler.

You can download all backlink suggestions

Just like in all backlink analysis tools in SEOprofiler, you can export the weekly backlink opportunities to a CSV file. The CSV file contains additional information about each link, for example you get the Link Rank of the linking sites:

How to get the most out of your link opportunities

The weekly link opportunities show the recently found backlinks to the top 10 competitors of your project’s competitor watchlist. The top 10 of your competitors is determined by the number of unique backlinks to the competitor domains.

• If you entered less than 10 competitor domains in your competitor watchlist, add more domains to get more link opportunities.
• Make sure that the competitors are closely related to your own business. That increases the quality of the weekly suggestions.

The second point is very important. The closer the relation of the competitor, the better the weekly backlink suggestions. Based on your project settings, you will get an email message when new link opportunities are available.

See for yourself

SEOprofiler finds new backlink opportunities every week for you. Use that information to improve the rankings of your website.

Just login to your SEOprofiler account and test the weekly opportunities for yourself. If you don’t have an account, you can create a free account here.

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons:

The new ranking monitor in SEOProfiler enables you to check the position of your web pages on Google, Yahoo and Bing. In this article series, we explain how to work with the ranking monitor. This blog post is about the ‘Top pages’ panel in the ranking monitor.

Which pages of your website rank for the most keywords?

The ‘Top pages’ panel shows which pages of your website are listed on Google, Yahoo and Bing:

Which search engine list the most pages of your site?

Does Google show more pages than Bing? Do Yahoo and Bing show different pages although they use the same index?

The charts in the ‘Top pages’ panel have the answer:

• Pages with the most rankings: this chart shows the page of your website that have the most rankings on Google, Yahoo and Bing.
• Number of ranked pages per search engine: this chart shows how many different pages of your website are listed on each search engine.

How does this information help you?

Some websites have high rankings on Google, Yahoo and Bing for many different pages. Other sites have high rankings for a handful of websites.

If you have a website with many pages, all of these pages should have high rankings for at least some keywords. If only a few of your pages have high rankings, consider optimizing your other pages. Otherwise, you’re missing a lot of website visitors.

Which pages of your website can be improved?

Fortunately, the ranking monitor in SEOprofiler also tells you which pages of your website you could improve and which for which keywords your website could get better rankings.

The next part of our article series will show you how to work with the ‘Opportunities’ and ‘Alerts’ panels in SEOprofiler. The ‘Opportunities’ panel helps you to invest your time as efficiently as possible by focusing on keywords and pages that deliver quick results. The ‘Alerts’ panel enables you to identify potential problems.

See for yourself

The ranking monitor shows you detailed information about the position of your website on Google, Bing and Yahoo. Use that information to make informed decisions and create impressive PDF ranking reports for your clients.

Just login to your SEOprofiler account and test the new ranking manager for yourself. If you don’t have an account, you can create a free account here.

Please tell your friends and colleagues about SEOprofiler and click one of the following buttons: