Search Engine Optimization Tutorial

The basics

Website audit

Keyword research

Web page optimization

Link building

Result checking

Competitive intelligence

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FAQ

Frequently asked questions

How Google ranks web pages

Search engines use mathematical formulas to determine the rank of a web page. These mathematical formulas are called ranking algorithms. Although search engines don’t reveal the exact algorithms, the Top 10 Optimizer in SEOprofiler will help you to decrypt these algorithms.

All major search engines use the same principle to rank websites. The exact ranking algorithms differ from search engine to search engine, but the principle is the same.

1. You need good backlinks

A backlink is a link from another website to your site. If you want to get high rankings, you need many good backlinks. It’s a simple idea: if page a links to page b, then it is a recommendation from page a to page b. The more links point to your website, the better your rankings.

The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the link text is better than five links with the text “Click here.” A link from a reputable website that has a related topic is much better than links from unrelated sites or link lists.

The link building tools in SEOprofiler will help you to get high-quality links as easily as possible.

2. You need optimized web page content

Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query.

As Google analyzes the full content of your pages, you also have to optimize the full content of your web pages. You have to optimize all factors that can influence your search engine rankings.

The problem is that many webmasters don’t know which page factors can be important. That’s why we developed the Top 10 Optimizer. The Top 10 Optimizer in SEOprofiler will analyze all important web page factors so that your web pages will be perfectly prepared for Google.

3. You need mentions on social networks

The content of your web pages and the backlinks from other sites are the most important ranking signals. In addition to these signals, search engines also consider the mentions of your website on social networks.

The more often your website is mentioned on social networks, the more popular it seems to be. That can give your pages a ranking boost. At this time, content and backlinks are much more important than social mentions.

4. One page is not enough

Google sees your website as a whole. All pages of your website are analyzed to find out if your website is relevant to a topic.

That means that you must optimize different pages of your website for different but related keywords. The more web pages of your website are optimized for keywords about a particular topic, the more likely it is that your website will get high rankings for a particular keyword that is related to that topic.

It is not enough to optimize a single web page, and your website must have multiple pages.

Continue with ‘Spam can destroy your rankings‘.