The basics
Website audit
Keyword research
Web page optimization
Link building
- The importance of links
- The influence of outbound links
- High quality links
- Low quality links
- The effect of co-citation
- How to judge the quality of a page
- SEOprofiler’s Link Profiler
- Link notifications
- How to work with competitor links
- How to find keyword links
- How to optimize your current links with the Link Profiler
- The Link Disinfection tool
- The link opportunity finder
- The starter links
- Submission helpers
- The Link Influencer
- The link opportunities
- The Link Manager
- The Link Manager step-by-step
- Add links while surfing the web
- How to contact other webmasters
- Checklist
Result checking
Competitive intelligence
SEO reports
How to get high rankings on Google
You will save a lot of time and money if you do the right things in the right order. To get high rankings in Google’s regular results as quickly as possible, do the following things:
Step 1: understand the concept of search engine optimization (SEO)
Read the chapter “The basics” to learn how search engine optimization will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.
For example, it is important to know that a single spam element on your website can destroy all of your other activities.
Step 2: choose your keywords carefully
Take some time to find the right keywords for your website. The most obvious keywords usually aren’t the best keywords for SEO.
It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website.
► Chapter: Keyword research
Step 3: optimize your web pages
Optimizing your web pages is important if you want to get high rankings on Google and other search engines. Backlinks and social mentions are important, but the content of your web pages is the foundation of your rankings.
► Chapter: Web page optimization
Step 4: get good backlinks
If more than one page is relevant to a keyword, the page with the best backlinks will get the highest ranking. Backlinks are an important ranking signal in the algorithm of Google, Bing and other search engines.
► Chapter: Link building
Step 5: check your results
When you have done all of the above, you can use the Ranking Monitor in SEOprofiler to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales.
Search engine optimization is not about getting high rankings for popular keywords. Search engine optimization is about getting high rankings for keywords that deliver buyers to your website.
► Chapter: Result checking
Google Ads ads can be a good addition to your organic search engine optimization campaign. If you do it correctly, Google Ads can bring your website a lot of new customers.
If you do it wrong, Google Ads can cost you a small fortune without delivering good results.
► Chapter: Google Ads
Checklists help you to get things done
At the end of each chapter, you will find a ‘Checklist’ page. That page contains the things that you should do to work as efficiently as possible.
Continue with ‘How SEO increases your sales‘.
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