You will save a lot of time and money if you do the right things in the right order. To get high rankings in Google’s regular results as quickly as possible, do the following things:Step 1: understand the concept of search engine optimization (SEO)
Read the chapter “The basics” to learn how search engine optimization will help you to increase your sales. You will save a lot of time if you understand the basic concept of search engine optimization before you start.
For example, it is important to know that a single spam element on your website can destroy all of your other activities.
Take some time to find the right keywords for your website. The most obvious keywords usually aren’t the best keywords for SEO.
It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website.
► Chapter: Keyword research
Optimizing your web pages is important if you want to get high rankings on Google and other search engines. Backlinks and social mentions are important, but the content of your web pages is the foundation of your rankings.
► Chapter: Web page optimization
If more than one page is relevant to a keyword, the page with the best backlinks will get the highest ranking. Backlinks are an important ranking signal in the algorithm of Google, Bing and other search engines.
► Chapter: Link building
When you have done all of the above, you can use IBP’s ranking checker to find out how search engines rank your website. Note that it is not important that your website has high rankings for all possible keywords. Your website must have high rankings for the right keywords that lead to sales.
Search engine optimization is not about getting high rankings for popular keywords. Search engine optimization is about getting high rankings for keywords that deliver buyers to your website.
► Chapter: Result checking
Google AdWords ads can be a good addition to your organic search engine optimization campaign. If you do it correctly, Google AdWords can bring your website a lot of new customers.
If you do it wrong, Google AdWords can cost you a small fortune without delivering good results.
► Chapter: Google AdWords
At the end of each chapter, you will find a ‘Checklist’ page. That page contains the things that you should do to work as efficiently as possible.